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An exploratory study combining eye-tracking and virtual reality: Are pulses good “eye-catchers” in virtual supermarket shelves?

Abstract : Despite numerous health and environmental benefits, the consumption of pulses (i.e. lentils, chickpeas … ) in France has decreased over the past few decades. One potential barrier to pulse consumption may be their shelf placement in French supermarkets. We studied gaze behavior toward pulses in a virtual supermarket. Products from four food categories (animal-based, pulses, starches, and vegetables) were randomly presented on four shelves (canned, dried, ready-to-eat, and refrigerated). Then, a composite super-shelf combined the canned, dried, and refrigerated shelves. Gaze behavior was recorded for the 108 participants in two screening phases: i) the four shelves one-by-one, ii) the super-shelf. Pulses were not strong “eye-catchers”: gaze behavior toward pulses varied from shelf to shelf. Similarly, visual attention was different for each food-group during super-shelf screening. These results could be used to implement specific strategies that should be developed in supermarkets to encourage the choice of pulses by consumers, and thus increase pulse consumption.
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Submitted on : Monday, July 26, 2021 - 9:44:45 AM
Last modification on : Monday, August 2, 2021 - 11:07:05 AM

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Juliana Melendrez-Ruiz, Isabelle Goisbault, Jean-Christophe Charrier, Kevin Pagnat, Laurence Dujourdy, et al.. An exploratory study combining eye-tracking and virtual reality: Are pulses good “eye-catchers” in virtual supermarket shelves?. Frontiers in Virtual Reality, Frontiers, 2021, 2, pp.1-12. ⟨10.3389/frvir.2021.655273⟩. ⟨hal-03299093⟩

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