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Role of the Information Available on the Label in Wine Choice: Influence of the Involvement and the Knowledge

Abstract : The aim of this study is to assess the levels of knowledge and consumer interest in Burgundy red wines and to check whether these levels have an influence on wine selection criteria. Almost 415 consumers of red wines, from two distinct French regions were surveyed. Different homogenous groups according to levels of knowledge and involvement were identified. The results indicate that involvement, or knowledge, has no significant influence on the choice of information criteria for wine purchasing and do not predict belonging to one or another class based on the choice of extrinsic attributes. Moreover, these criteria vary according to the city of residence of the respondents.
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Submitted on : Tuesday, February 18, 2020 - 2:45:30 PM
Last modification on : Monday, July 6, 2020 - 2:32:03 PM

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Monia Saidi, Georges Giraud. Role of the Information Available on the Label in Wine Choice: Influence of the Involvement and the Knowledge. Economie Rurale, Société Française d'Économie Rurale, 2018, pp.39-63. ⟨10.4000/economierurale.5404⟩. ⟨hal-02483198⟩

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